Braun.
Designed for what matters.

ブラウンは、優れたデザインの力で生活をより良い物にすることができると信じています。100年前も、現在も。

100年にわたって、ブラウンは３つの重要な原理を守ってきました。優れたデザインはシンプル、便利で長持ち設計であることです。今日までブラウンの製品は生活をよりよくすると信じられているために、人々から愛されています。ブラウンの製品は最初のデートの特別なディナーを準備するときや、大切な仕事の面接のために一番のシャツをアイロン掛けする時、家族全員の朝食を作るときなど、生活の大切な場面で、人々が一番信頼する製品として使われています。

From inventor’s workshop to global brand

Ingenious.

In the early 1920s, engineer Max Braun founds a machine-building workshop in Frankfurt am Main. On the strength of its groundbreaking inventions for the emerging radio broadcasting industry, the firm opens its own factory building with 400 employees in 1928.

役に立つ製品であること。

第二次世界大戦後の時期、ブラウンに日常の生活をシンプルにする新しい製品群が加わりました。最初の電動シェーバーに加え、マルチミックスフードプロセッサーが導入され、家庭用のラインナップをスタートさせました。

先見性。

マックス・ブラウンが亡くなった後、1950年代初頭にその息子たちが会社を継ぎました。レターヘッドから展示台、健康診断から自然食品のカフェテリアなど、人にフォーカスをあてた会社の風土の土台を確立しました。

少なく、しかしより良く。

デザイン界の巨匠であるディーター・ラムスのもとで、バウハウスに刺激を受けたブラウンの新しい機能的な製品は、新しいスタイルの基準となり、国内外の名誉ある賞を受賞しました。ブラウンは世界で名の知られるデザインのブランドとなり、”グッド・デザイン”を大衆に紹介した最初の会社となりました。

革新的な。

1960年代後半、ブラウンはジレットに買収され、5,700名の従業員を抱える企業となり、これにより新しい市場・流通へのアクセスが可能となりました。投資拡大により会社は革新的な製品群を増やし、コーヒーメーカーや電気アイロンが導入されました。特徴的なドイツデザイン、品質への拘りと製造技術は、安価な普及品とは一線を画したポジションに位置づけられました。

現在

2005年にプロクターアンドギャンブルが買収し、ブラウンは世界に24ある消費財のグローバルブランドの一つとなりました。2012年、ブラウンのハウスホールドの製品群はデロンギグループの所有となり、特許や製造設備・従業員の多くが引き継がれることによって、現在でもその独創的なデザイン・機能的な革新や信頼できる品質が提供されています。

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

The 10 Principles of Good Design by Dieter Rams

Hired as an architect for redesigning Braun’s office Dieter Rams became one of the leading designers, who developed Braun’s memorable design language and defined the 10 principles of good design, a design manual that is still relevant today.

1 Good design is innovative.

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design.

2 Good design makes a product useful.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

3 Good design is aesthetic.

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

4 Good design makes a product understandable.

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

5 Good design is unobtrusive.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

6 Good design is honest.

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7 Good design is long-lasting.

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.

8 Good design is thorough to the last detail.

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9 Good design is environmentally friendly.

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Braun Design is environmentally friendly.

10 Hyvä muotoilu tarkoittaa mahdollisimman vähän muotoilua.

Vähemmän, mutta paremmin – koska se keskittyy olennaisiin asioihin, eikä tuotteita kuormiteta millään tarpeettomalla. Takaisin selkeyteen, takaisin yksinkertaisuuteen.

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

The Braun Museum showcases the great history of Braun with many insides and interesting facts and figures about products from the past and today.

Braun luo parempaa elämää varten – silloin kauan sitten, nyt ja tulevaisuudessakin.

1953 | Braun-tehdas

Braun Multimix -tehosekoitin

Pirtelöstä tuli 50-luvulla länsimainen vakioherkku osittain Multimixin ansiosta – kyseessä oli huipputason tehosekoitin irrotettavalla lasisella sekoitusastialla. Laite silppuaa kaupallisen tuotannon kaltaisella tehokkuudella. Edelleen laajalti käytössä.

Braun Multimix Blender – Braun Factory 1953

1957 | Gerd Alfred Müller

KM3/31

A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.

1963 | Reinhold Weiss

KSM 1/11

Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrally placed button to operate. Finely ground beans were just a finger click away.

1963 | Reinhold Weiss

HT 2

This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.

1972 | Florian Seiffert

KF 20

With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantly recognizable for its unconventional shape, this coffee maker added a touch of the extraordinary to everyday morning filter coffee.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

This electric juicer, also known as the citromatic, was a dependable and incredibly easy-to-clean staple of kitchens across the world for decades. It took over two decades before Braun decided an update to the original design was due.

1981 | Ludwig Littmann

MR 6

A precursor of the more sophisticated MR 500, the MR 6 was sturdy and tough, meaning it could blend foods that other products couldn't handle. An important stepping stone on the way to perfecting the handheld blender.

1984 | Hartwig Kahlcke

KF 40

This coffeemaker was somehow controversial within Braun, being made of cost-efficient polypropylene rather than sturdier polycarbonate, Braun's go-to plastic. Hence the KF 40's corrugated surface states a design solution that won over Dieter Rams.

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.

A brief story about the history of Braun household products.

Today’s success of Braun’s household products is based on a company history full of excellent science and thoughtful development. We have brought together a few of Braun’s leading light creations, from the very beginning until today. Even more time travelling and a thrilling online experience awaits if you visit the Virtual Braun Museum.

Visit the Museum

Förberedning av mat

Matlagning

Frukost

Strykning

Kampanjer

Bli inspirerad

Service

Förberedning av mat

Matlagning

Frukost

Strykning

Kampanjer

Bli inspirerad

Service

Braun.
Designed for what matters.

ブラウンは、優れたデザインの力で生活をより良い物にすることができると信じています。100年前も、現在も。

From inventor’s workshop to global brand

Ingenious.

役に立つ製品であること。

先見性。

少なく、しかしより良く。

革新的な。

現在

Braun produced the KM 3 food processor for more than three decades.

The 10 Principles of Good Design by Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

Braun luo parempaa elämää varten – silloin kauan sitten, nyt ja tulevaisuudessakin.

A brief story about the history of Braun household products.

Kitchen

Ironing

Collections

Service

Sök Snabblänkar

Förberedning av mat

Matlagning

Frukost

Strykning

Kampanjer

Bli inspirerad

Service

Förberedning av mat

Matlagning

Frukost

Strykning

Kampanjer

Bli inspirerad

Service

Braun.Designed for what matters.

ブラウンは、優れたデザインの力で 生活をより良い物にすることができると信じています。100年前も、現在も。

From inventor’s workshop to global brand

Ingenious.

役に立つ製品であること。

先見性。

少なく、しかしより良く。

革新的な。

現在

Braun produced the KM 3 food processor for more than three decades.

The 10 Principles of Good Design by Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

Braun luo parempaa elämää varten – silloin kauan sitten, nyt ja tulevaisuudessakin.

A brief story about the history of Braun household products.

Kitchen

Ironing

Collections

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

Internationellt

Braun.
Designed for what matters.

ブラウンは、優れたデザインの力で生活をより良い物にすることができると信じています。100年前も、現在も。