A Propos De Braun

Nous croyons qu'un bon design peut améliorer la vie - il y a 100 ans, aujourd'hui et à l'avenir.

Depuis 100 ans, Braun s'en tient à trois principes importants, inspirés par les gens : Un bon design est simple, utile et durable. Aujourd'hui encore, les gens du monde entier comptent sur nous car les produits Braun rendent la vie meilleure. Ils font confiance à notre marque dans les moments les plus importants : Qu'il s'agisse de préparer un dîner spécial pour un premier rendez-vous, de repasser sa plus belle chemise pour un entretien d'embauche important ou de préparer un petit-déjeuner copieux pour toute la famille.

De l'atelier de l'inventeur à marque mondiale

Ingénieux.

Au début des années 1920, l’ingénieur Max Braun trouve un atelier de construction de machines à Francfort. Avec la force de ses inventions révolutionnaires pour l’industrie émergente de la radiodiffusion, la société ouvre sa propre usine avec 400 employés en 1928.

Utile.

Pendant la période d’après-guerre, Braun élargit sa gamme de produits avec de nouveaux appareils qui simplifient la vie quotidienne. En 1950, en même temps que le premier rasoir à grille, le food processor Multimix fait ses débuts sur le marché, lançant la gamme de produits ménagers de la société.

Visionnaire

Après la mort soudaine de Max Braun, ses fils prennent la tête de l’entreprise au début des années 50. Ils posent les bases d’une culture d’entreprise axée sur les personnes qui s’étend à tous les domaines de l’entreprise : de l’en-tête de ses courriers à ses stands d’exposition, de son service de santé à sa cafétéria de produits alimentaires complets. Sous l’égide de la légende du design, Dieter Rams, le nouveau design de produit fonctionnel radical de Braun, inspiré du Bauhaus, établit une nouvelle norme de style.

Moins, mais mieux.

Sous l’égide de la légende du design, Dieter Rams, le nouveau design de produit fonctionnel radical de Braun, inspiré du Bauhaus, établit une nouvelle norme de style. La société a remporté une succession rapide de prix et de récompenses nationaux et internationaux pour ses produits. La marque Braun est devenue mondialement célèbre en tant que marque de design, et la société est devenue la première à introduire le « good design » sur le marché de masse.

Innovative.

Braun reaches the limits of a family-run firm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.

Today.

Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

The 10 Principles of Good Design by Dieter Rams

Hired as an architect for redesigning Braun’s office Dieter Rams became one of the leading designers, who developed Braun’s memorable design language and defined the 10 principles of good design, a design manual that is still relevant today.

1 Good design is innovative.

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design.

2 Good design makes a product useful.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

3 Good design is aesthetic.

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

4 Good design makes a product understandable.

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

5 Good design is unobtrusive.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

6 Good design is honest.

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7 Good design is long-lasting.

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today’s throwaway society.

8 Good design is thorough to the last detail.

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9 Good design is environmentally friendly.

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Braun Design is environmentally friendly.

10 Good design is as little design as possible.

Less, but better - because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

The Braun Museum showcases the great history of Braun with many insides and interesting facts and figures about products from the past and today.

We're building for a better life - back then, now and in the future.

1953 | Braun Factory

Braun Multimix Blender

The 50's established the milkshake as a western staple, enabled in part by the Multimix, the state-of-the-art blender with a detachable mixing glass container. It cuts ingredients with industrial-grade efficacy. Still widely in use today.

1957 | Gerd Alfred Müller

KM3/31

A hugely influential blender or “food processor” as it was known that birthed a whole new product category: “kitchen machines” or appliances. With its hyper-reduced, simple and useful design one of the most influential industrial products of all time.

1963 | Reinhold Weiss

KSM 1/11

Design doesn’t get much more minimalistic than this: a coffee grinder so purpose-built it needed just one, centrally placed button to operate. Finely ground beans were just a finger click away.

1963 | Reinhold Weiss

HT 2

This toaster’s sleek, reduced design so inspired renowned artist Richard Hamilton that he based one of his works (aptly titled ‘Toaster’) on it. Oh, and it also browned bread to perfection.

1972 | Florian Seiffert

KF 20

With a stacked, vertical design that resembled a water tower, the KF 20 was known as the Aromaster. Instantly recognizable for its unconventional shape, this coffee maker added a touch of the extraordinary to everyday morning filter coffee.

1972 | Jürgen Greubel, Dieter Rams

MPZ 22

This electric juicer, also known as the citromatic, was a dependable and incredibly easy-to-clean staple of kitchens across the world for decades. It took over two decades before Braun decided an update to the original design was due.

1981 | Ludwig Littmann

MR 6

A precursor of the more sophisticated MR 500, the MR 6 was sturdy and tough, meaning it could blend foods that other products couldn't handle. An important stepping stone on the way to perfecting the handheld blender.

1984 | Hartwig Kahlcke

KF 40

This coffeemaker was somehow controversial within Braun, being made of cost-efficient polypropylene rather than sturdier polycarbonate, Braun's go-to plastic. Hence the KF 40's corrugated surface states a design solution that won over Dieter Rams.

2016 | Markus Orthey, Ludwig Littmann

MultiQuick 9

An all-round food blender that condensed the functionalities of devices many times its size into a simple, handheld 'wand'. The definition of reduced design: compact, yet powerful.

A brief story about the history of Braun household products.

Today’s success of Braun’s household products is based on a company history full of excellent science and thoughtful development. We have brought together a few of Braun’s leading light creations, from the very beginning until today. Even more time travelling and a thrilling online experience awaits if you visit the Virtual Braun Museum.

Visit the Museum

Préparation des aliments

Cuisiner

Petit-déjeuner

Repassage

Promotions

Inspiration

Service

Préparation des aliments

Cuisiner

Petit-déjeuner

Repassage

Promotions

Inspiration

Service

Braun.
Designed for what matters.

Nous croyons qu'un bon design peut améliorer la vie - il y a 100 ans, aujourd'hui et à l'avenir.

De l'atelier de l'inventeur à marque mondiale

Ingénieux.

Utile.

Visionnaire

Moins, mais mieux.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

The 10 Principles of Good Design by Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

We're building for a better life - back then, now and in the future.

A brief story about the history of Braun household products.

Kitchen

Ironing

Service

Liens rapides de recherche

Préparation des aliments

Cuisiner

Petit-déjeuner

Repassage

Promotions

Inspiration

Service

Préparation des aliments

Cuisiner

Petit-déjeuner

Repassage

Promotions

Inspiration

Service

Braun.Designed for what matters.

Nous croyons qu'un bon design peut améliorer la vie - il y a 100 ans, aujourd'hui et à l'avenir.

De l'atelier de l'inventeur à marque mondiale

Ingénieux.

Utile.

Visionnaire

Moins, mais mieux.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

The 10 Principles of Good Design by Dieter Rams

Take a video tour through the Braun Museum in Kronberg, near Frankfurt.

We're building for a better life - back then, now and in the future.

A brief story about the history of Braun household products.

Kitchen

Ironing

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

International

Braun.
Designed for what matters.