Meno spreco alimentare | Imperfect food

Imperfect food

Hate waste. Love imperfect.

Fruit and vegetables that have been discarded, simply because they don’t look perfect, account for a serious share of the global food waste problem. Most of the time, misshaped produce is already separated out during the harvest and doesn’t even make it to the market, only because it does not meet our aesthetic expectations. Too bent, too straight, too knobbly, too smooth – there are numerous reasons why so many perfectly edible apples, carrots and the like end up in the bin. However, these less attractive products taste just as delicious and, once you’ve chopped them up and added them to your delicious meal, it doesn’t even matter what they’ve looked like before anyway.

Extra arms, extra ears, extra flavour

Who cares about lumps, bumps and irregular shapes? It’s the flavour that counts, isn’t it?

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It all starts while shopping

You’d love to open a sack of potatoes and find a heart-shaped one, wouldn’t you? And yet, many food items don’t even make it to the supermarket simply for such cosmetic reasons. The ones that do, like the crooked cucumber or the dented apple, often remain on the shelf. This doesn’t affect the flavour, though, and if an odd appearance doesn’t matter to you, you can buy imperfect fruit and vegetables at weekly markets, farm shops or even directly from the producer. Besides, more and more shops are opening in many towns and cities, selling ‘unpackaged’ food or rescued ‘imperfect’ produce, fresh from the farmers, often at much lower prices. This not only saves you money but also cuts down on packaging waste. If you prefer convenience, you can also have fruit and vegetable boxes delivered directly to your home.

Beauty’s only skin deep…

Groceries are valuable, even if they wouldn’t necessarily win a beauty contest. These tips will help you see that cosmetic imperfections aren’t important at all and that, in the end, it’s the flavour that matters most.

Salad & Sauces

Small flaws? Chop them up, that’s all!

Fruit and vegetables are rejected because of flaws that are often purely cosmetic, usually caused by the weather, among other things. When chopped up and added to a salad or a pasta sauce, however, these natural blemishes go completely unnoticed.

Juices & Smoothies

Ugly fruit juice? Never heard of it!

Optical flaws have no influence on flavour and quality. Dented apples and old, piled up carrots are still good to make a delicious and healthy smoothie or for squeezing juice from them. Add a dash of lemon, honey and ginger, and you have a healthy treat.

Eat the greens

It doesn’t have to be bright green…

Even if the leaves might look damaged or wilted, the vegetable itself is still of perfect quality. Did you know: you can press great juices not only from fruit but also from the green leaves of kohlrabi, radishes, beetroot or carrots.

Jam & Stewed Fruit

Don’t throw away bruised fruit, cook it!

Plums, apricots and peaches are often bruised in transit. But, as long as the skin’s still intact, you can easily boil them down into jams, chutneys or compotes, meaning they’ll last even longer.

Soups & Cakes

Quirky shapes make for fantastic bakes

Whether lumpy, bumpy, bent or slightly damaged – irregularly shaped vegetables are perfect for soups, sauces and salads. Overripe bananas or carrots give your smoothies a deliciously sweet, creamy texture or star in banana bread and healthy carrot cake.

Perfect Recipes for Imperfect Food

Jazz up your fruit and vegetables quickly and easily with our recipe ideas.

One pot frittata

Recipe

Coconut banoffee with chia seeds

Recipe

Toasted bread with mashed beans, cucumber and micro greens

Recipe

Misshapen fruit and veg are just as tasty – our recipe videos.

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Far too much valuable food ends up in the bin

One-third of all food produced worldwide goes to waste. To be more graphic: an area the size of China grows food that is never eaten. There are various reasons for this, wrong harvest times, climatic conditions, poor storage space, or improper transport, are just a few. Plus, apples or carrots for example have to meet certain aesthetic standards in terms of shape, color, or size. After roots, tubers and oleaginous fruit, the fruit and vegetables category account for the majority of food that doesn't make it to the stores after harvest.

(Source: Statista)

The main thing is flavour

Nulla è perfetto, come si dice... il prodotto finito però lo è!

Alla fine, ciò che conta sono i valori nutrizionali come le vitamine e i minerali e, naturalmente, il sapore. Qui sotto potrete vedere come un piatto può essere perfetto e delizioso , anche se è preparato con frutta e verdura malformata.

Facile e veloce

Tagliare e sbucciare le verdure storte e la frutta danneggiata può risultare un po' faticoso. Con i nostri utensili da cucina, puoi trasformare i tuoi ingredienti ingombranti o rovinati e ammaccati in piatti deliziosi in pochissimo tempo.

Braun è sinonimo di prodotti durevoli e design sostenibile. Vogliamo anche dare il nostro contributo per combattere lo spreco alimentare. I piccoli passi che noi tutti faremo per raggiungere l'obbiettivo potrebbero non essere perfetti - proprio come la frutta e la verdura - ma ci porteranno più vicini ad esso

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Preparazione cibi

Cottura

Colazione

Stiro

Promozioni

Lasciati ispirare

Assistenza

Imperfect food

Hate waste. Love imperfect.

Extra arms, extra ears, extra flavour

It all starts while shopping

Beauty’s only skin deep…

Perfect Recipes for Imperfect Food

Misshapen fruit and veg are just as tasty – our recipe videos.

Far too much valuable food ends up in the bin

The main thing is flavour

Nulla è perfetto, come si dice... il prodotto finito però lo è!

Facile e veloce

Articoli correlati.

Cucina

Stiratura

Collezioni

Assistenza

Ricerca collegamenti rapidi

Preparazione cibi

Cottura

Colazione

Stiro

Promozioni

Lasciati ispirare

Assistenza

Preparazione cibi

Cottura

Colazione

Stiro

Promozioni

Lasciati ispirare

Assistenza

Imperfect food

Hate waste. Love imperfect.

Extra arms, extra ears, extra flavour

It all starts while shopping

Beauty’s only skin deep…

Perfect Recipes for Imperfect Food

Misshapen fruit and veg are just as tasty – our recipe videos.

Far too much valuable food ends up in the bin

The main thing is flavour

Nulla è perfetto, come si dice... il prodotto finito però lo è!

Facile e veloce

Articoli correlati.

Cucina

Stiratura

Collezioni

Assistenza

Europe

Africa & Middle East

Americas

Asia - Pacific

Internazionale