De'Longhi Group website uses cookies to provide the user with a personalized access and to improve his/her navigation.
Kenwood Appliances (S) Pte Ltd, (hereinafter "De'Longhi" or the "Company"), provides information regarding the cookies used on the website http://www.braunhousehold.com/en-sg (hereinafter the "Site"), in accordance with Privacy policy, also pursuant to General Data Protection Regulation 2016/679 (hereinafter, "GDPR").
This document refers only to the Company's website and not to any other third parties' websites that may be consulted by the User through links. For more details related to the management of the Site, please refer to the De'Longhi Privacy Policy available at the following link.
Purpose of data processing
The Company may automatically collect and process, while browsing the Site, some information through the installation of cookies in the client or in the User's device, with the aim of providing and integrating the services and features offered by the Site (e.g. management of interactions with the User, improvement of user experience, sending of commercial communications in line with Users' needs and expectations).
The Company may process the above information to measure the effectiveness of advertising campaigns or to keep track of User's visits to the Site. For that purpose, the Company may install in the Site Third Parties’ cookies.
Below, the details regarding the different processing methods.
What is a Cookie?
Cookies consist of small text files, often including unique identifiers, that are sent by web servers to web browsers, and which may then be sent back to the server each time the browser requests a page from the server. Cookies are used for different purposes, have different characteristics, and can be used both by the owner of the Site (“first-party cookies”), or by third parties (“third-party cookies”)
Cookies allow a website to recognize your device. They have different purposes such as, for example, allowing you to navigate efficiently between pages, remembering your favorite sites and, in general, improving your browsing experience. They also help to ensure that the advertising content is more targeted to you and your interests.
The information recorded on User's device may be reused during the same visit to the Site ("session cookies") or later, even after days ("persistent cookies"). Cookies are stored, according to User's preferences, by the browser on the specific device used (computer, tablet, smartphone).
The information below relates to the Cookies installed by the Site and the necessary instructions on how to manage the user’s preferences about them.
Cookies used in the Site
Cookies used in the Site can be classified in technical, first-party profiling or third party cookies:
A. Technical Cookies
These specific Cookies are related to activities that are strictly necessary for the proper operation of the Site and ensure the fruition/use of its services.
This type of cookies does not require User’s consent. These cookies are automatically installed when the User accesses the Site. Furthermore, technical cookies cannot be disabled using the functions of the Site. All modern browsers, however, allow you to change cookies settings and preferences. You can find these settings in the "options" or in the "preferences" menu of User's browser or you can use the "Help" option in the browser for more information.
In the event of blocking the use of these specific cookies, the service offered to the User through the Site will be limited, thereby affecting User’s experience of using the Site. For more information, please refer to the section "Manage the Cookies used by the Site" section of this document.
If personal data is collected and processed through the installation of technical cookies, then the legal basis is represented by the legitimate interest of the Data Controller in personalizing the website for the user's visit and facilitating the use of the website.
For details regarding technical cookies (e.g. name, purpose of use and storage time) please refer to the following link.
B. Functional Cookies
Functional cookies are used to collect information on how the Site is used. The information collected is, for example, about which pages of the Site the User visits most frequently, whether or not the User receives error messages.
Among the functional cookies configured within the Site there are also Third Party cookies. In particular, the Company uses Google Analytics, a web analysis service provided by Google Inc., to monitor the use the Site in aggregate form through cookies. The User may inhibit the use of Cookies by Google Analytics by modifying the settings of his/her browser (for further information please refer to the paragraph "Managing the Cookies used by the Site"). This may have a negative impact by limiting Site functionalities. Google Analytics' privacy policy is available at: http://www.google.com/intl/it_ALL/analytics/learn/privacy.html. These specific cookies does not allow the direct identification of the website visitor. Any personal data collected is appropriately anonymized and aggregated for the definition of statistics aimed at optimizing the site performance and the User experience.
The installation of such cookies requires the prior acquisition of the free and explicit informed consent of the User, which the Site acquires through the banner that appears on the first visit of the same. For all the details concerning the modalities with which the User can give or withdraw the consent, please refer to the section "Manage the Cookies used by the Site". Any denial of consent to the use of functional cookies will not interfere with the possibility of accessing the Site, except for the impossibility of accessing those functions or contents that make use of such cookies.
If the User has given his/her consent with storing of functional cookies and if personal data is collected and processed through the installation thereof, then the legal basis is represented by data subject’s consent.
For details regarding functional cookies (e.g. name, purpose of use and storage time, possible Third Parties) please refer to the following link.
C. Advertising Cookies
The Site also makes use of advertising cookies that permit the analysis of User's behavior for marketing purposes. These cookies are used to show the most relevant and interesting advertisements for the User, both inside and outside De'Longhi websites.
This category of cookies also includes cookies managed directly by Third Parties through which Third Parties can obtain information regarding the fact that you have visited the Site. Below listed the different types of Advertising cookies:
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Advertising profiling cookies, which are used to deliver advertising based on the interests manifested through internet browsing.
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Retargeting cookies, used to send advertisements to Users who have previously visited this Site.
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Social media cookies, used to allow social media to be integrated into the Site so that you can immediately add Like or share a page or product on your preferred social media service.
The installation and subsequent use of these cookies requires the prior acquisition of the free and explicit informed consent of the User, which the Site acquires through the banner that appears on the first visit of the same. For all the details concerning the modalities with which the User can give or withdraw the consent, please consult the section "Manage the Cookies used by the Site". Any denial of consent to the use of advertising cookies will not interfere with the possibility of accessing the Site, except for the impossibility of accessing those functions or contents that make use of such cookies.
If the User has given his/her consent with storing of advertising cookies and personal data is collected and processed through the installation thereof, then the legal basis is represented by data subject’s consent, if the user has given his/her consent.
For details relating to advertising cookies (e.g. name, purpose of use and related storage times, any Third Parties) please refer to the following
link.
Manage the Cookies used by the Site
The User may give such consent in three distinct ways:
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by following the appropriate information indicated in the Cookie banner on the landing page of the Site (by clicking on the "Accept" button). In this way, the User gives the consent for all cookies, regardless of category.
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by clicking on the "Manage preferences" button, accessible through the Cookie banner (or through the following link), the User is able to express his/her consent for a specific category of cookies. By positioning the cursor in correspondence with functional cookies and clicking on the "Submit preferences" button, the User expresses his/her consent to all cookies in this category; by positioning the cursor in correspondence with advertising cookies and clicking on the "Submit preferences" button, the User expresses his/her consent to all functional and advertising cookies.
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by clicking on the "Advanced Settings" button (link), the User has the possibility to check the details of all cookies for each category and authorize or deny specific cookies.
This consent is tracked on subsequent visits. The User will always be able to withdraw his or her consent by following the above instructions in detail:
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by clicking on the "Manage preferences" button and removing the cursor from undesired categories of cookies; or
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by clicking on the "Advanced Settings" button and removing undesired specific cookies.
Please note that cookies settings on the Site do not allow to delete technical cookies already set, as detailed in the paragraph "Cookies used by the Site: A. Technical Cookies".
You can also manage cookies from the most common web browsers through your browser settings. The help function of most web browsers explains how to prevent your browser from accepting new cookies, how your browser can warn you when you receive a new cookie, how to disable cookies and when cookies expire. By disabling all cookies in your browser, neither De'Longhi nor Third Parties will send cookies to your browser.
To learn more about the type of browser and the version installed on his/her computer, the user should select "Help" at the top of the browser window.
Most browsers allow you to refuse or accept cookies:
Users can always delete cookies already stored on his/her computer:
It must be remembered that the erasure of the Cookies, as well as their blocking, may have a negative impact on the usability of the Site, limiting its functionality. You may need to manually change some settings every time you visit the Site; some features and services may not work.
