About Braun | Braun SG

We believe that good design can make lives better - 100 years ago, now and in the future.

For 100 years, Braun has kept to three important principles, inspired by people: Good design is simple, useful and built to last. Until today, people all over the world turn to us because Braun products make life better. They trust in our brand when it counts the most: Whether they want to prepare that special dinner for a first date, iron their best shirt for an important job interview or prepare a vast breakfast for the whole family.

From inventor’s workshop to global brand

Ingenious.

In the early 1920s, engineer Max Braun founds a machine-building workshop in Frankfurt am Main. On the strength of its groundbreaking inventions for the emerging radio broadcasting industry, the firm opens its own factory building with 400 employees in 1928.

Helpful.

During the postwar period, Braun expands its product range with newly developed devices that simplify everyday life. In 1950, simultaneously with the first foil shaver, the Multimix food processor makes its market debut, inaugurating the company’s household line.

Visionary.

After the sudden death of Max Braun, his sons take the company helm in the early fifties. They lay the groundwork for a people-focused corporate culture that extends to all areas of the company – from its letterhead to its exhibition stands, its health service to its whole-foods cafeteria.

Less, but better.

Under the aegis of design legend Dieter Rams, Braun’s radical new Bauhaus-inspired, functional product design sets a new style standard. The company won a rapid succession of national and international prizes and awards for its products. Braun became world-famous as a design brand, and the company became the first to introduce “good design” to the mass market.

Innovative.

Braun reaches the limits of a family-run firm. In the late sixties, Gillette takes over the successful enterprise with its 5,700 employees. This opens up new markets and distribution channels to Braun. Investments increase the company’s innovative strength and broaden its product range, which soon grows to include coffeemakers and electric irons. Characteristic German design, quality and engineering prowess bolster Braun’s standing against cheaply produced competing products.

Today.

Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of twenty-four global brands of the largest consumer-product group in the world. P&G transfers the rights to the Braun brand in the area of household appliances to De’Longhi S.p.A. in 2012. Along with the corresponding patents and production facilities, De’Longhi acquires a large part of Braun’s employees, thereby ensuring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.

Braun produced the KM 3 food processor for more than three decades.

Here you can see the KM 3-31 model from 1957. The development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed for the drive. After extensive mixing and kneading trials, the development team designed the drive unit. When it came to the form of the KM 3, the design department developed various models of the base plate, bowl, mixing arm and motor base that were combined with the technology until the first preproduction model, the wistar, emerged.

Cele 10 principii ale unui design bun, de Dieter Rams

Angajat ca arhitect pentru reamenajarea biroului Braun, Dieter Rams a devenit unul dintre proiectanții principali, dezvoltând memorabilul limbaj de design Braun și cele 10 principii ale unui design bun, un manual de design, relevant chiar și astăzi.

1 Designul bun este inovator.

Posibilitățile de inovare nu sunt nici pe departe epuizate. Dezvoltarea tehnologică oferă întotdeauna noi oportunități de proiectare inovatoare.

2 Un design bun face ca un produs să fie util.

Un produs este cumpărat pentru a fi utilizat. Trebuie să îndeplinească anumite criterii, nu doar funcționale, ci și psihologice și estetice. Un design bun subliniază utilitatea unui produs, ignorând aspectele care ar putea abate atenția de la aceasta.

3 Un design bun este estetic.

Calitățile estetice ale unui produs reprezintă o parte adiacentă a utilității sale, deoarece produsele pe care le utilizăm în fiecare zi ne influențează starea de spirit. Dar numai obiectele bine executate pot fi frumoase.

4 Un design bun face ca produsul să fie înțeles.

Acesta clarifică structura produsului. Și, cu atât mai bine, poate face produsul să vorbească de la sine. În cel mai bun caz, este propria sa explicație.

5 Designul bun este discret.

Produsele care îndeplinesc un scop sunt precum instrumentele sau uneltele. Nu sunt nici obiecte decorative și nici opere de artă. Prin urmare, designul lor trebuie să fie neutru și concis, pentru a lăsa loc interpretării proprii a utilizatorului.

6 Designul bun este onest.

Nu face ca un produs să fie mai inovator, mai puternic sau mai valoros decât este deja. Nu încearcă să manipuleze consumatorul cu promisiuni care nu pot fi îndeplinite.

7 Designul bun este de lungă durată.

Evită să fie la modă și, prin urmare, nu pare niciodată depășit. Spre deosebire de designul la modă, acesta durează mulți ani - chiar și în societatea actuală unde ceea ce este uzat sau consumat se aruncă la gunoi.

8 好的设计对每一个细节都精益求精。

没有什么是任意的，也没有什么是偶然的。设计过程中的谨慎和准确性表明了对消费者的尊重。

9、好的设计是环保的。

设计对保护环境做出重要贡献。它节省资源，并在整个产品生命周期中最大限度地减少物理和视觉污染。

Braun Design is environmentally friendly.

10 好的设计是尽可能少的设计。

简而精 - 因为它专注于基本方面，产品没有不必要的负担。回归纯粹，回归简约。

观看视频，参观法兰克福附近的克朗伯格博朗博物馆。

博朗博物馆展示了博朗的辉煌历史，提供许多关于过去和今天的产品的内幕、有趣的事实与数据。

我们正在打造更好的生活 - 过去、现在和未来。

1953 | 博朗工厂

博朗 Multimix 搅拌机

五十年代确立了奶昔作为西方主食的地位，部分是由 Multimix 促成的，Multimix 是带有可拆卸混合玻璃容器的最先进的搅拌机。它以工业级的功效切割原料。今天仍然被广泛使用。

Braun Multimix Blender – Braun Factory 1953

1957 | Gerd Alfred Müller

KM3/31

一台非常有影响力的搅拌机或“多功能食物料理碗”，因为它诞生了一个全新的产品类别：“厨房电器”或电器。凭借其超精简、简单和有用的设计，成为有史以来最具影响力的工业产品之一。

1963 | Reinhold Weiss

KSM 1/11

没有比这更简约的设计了：专门制造的咖啡研磨机只需要一个放在中央的按钮就可以操作。只需点击手指即可获得细细研磨的豆子。

1963 | Reinhold Weiss

HT 2

这款烤面包机时尚精简的设计激发了著名艺术家 Richard Hamilton 的灵感，他的一件作品就源于此烤面包机（恰好名为“烤面包机”）。噢，它还把面包烤得恰到好处。

1972 | Florian Seiffert

KF 20

KF 20 采用类似于水塔的堆叠垂直设计，名为 Aromaster。这款电热咖啡壶因其非传统形状而广为人知，为日常晨间过滤咖啡增添了一抹非凡魅力。

1972 | Jürgen Greubel，Dieter Rams

MPZ 22

这款电动榨汁机也叫做 Citromatic 榨汁机，几十年来一直是世界各地厨房中可靠且方便清洗的主要产品。博朗花了二十多年才决定对原始设计进行更新。

1981 | Ludwig Littmann

MR 6

MR 6 是更复杂的 MR 500 的前身，坚固耐用，这意味着它可以搅拌其他产品无法处理的食物。完善手持式搅拌机的重要踏脚石。

1984 | Hartwig Kahlcke

KF 40

这款咖啡机在博朗内部是有争议的，因为它是由成本效益高的聚丙烯制成的，而不是更坚固的聚碳酸酯——博朗的首选塑料。因此，KF 40 的波纹表面提出了一种设计解决方案，赢得了 Dieter Rams 的支持。

2016 | Markus Orthey，Ludwig Littmann

MultiQuick 9

一台全功能的食品搅拌机，将设备的功能浓缩成一个简单的手持式'棒'。精简设计的定义：紧凑而强大。

博朗家用产品历史的简要故事。

博朗家用产品如今的成功基于充满优秀科学和深思熟虑发展的公司历史之上。我们汇集了博朗从最初到今天的一些领先的轻型创新产品。参观虚拟博朗博物馆，享受更多的时间旅行和激动人心的在线体验。

参观博物馆

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Braun.
Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

Cele 10 principii ale unui design bun, de Dieter Rams

观看视频，参观法兰克福附近的克朗伯格博朗博物馆。

我们正在打造更好的生活 - 过去、现在和未来。

博朗家用产品历史的简要故事。

Food preparation

Cooking

Breakfast

Ironing

Sustainability

Service

Search Quick Links

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Braun.Designed for what matters.

We believe that good design can make lives better - 100 years ago, now and in the future.

From inventor’s workshop to global brand

Ingenious.

Helpful.

Visionary.

Less, but better.

Innovative.

Today.

Braun produced the KM 3 food processor for more than three decades.

Cele 10 principii ale unui design bun, de Dieter Rams

观看视频，参观法兰克福附近的克朗伯格博朗博物馆。

我们正在打造更好的生活 - 过去、现在和未来。

博朗家用产品历史的简要故事。

Food preparation

Cooking

Breakfast

Ironing

Sustainability

Service

Europe

Africa & Middle East

Americas

Asia - Pacific

International

Braun.
Designed for what matters.