Moins de gaspillage alimentaire avec Braun - Aliments imparfaits

Aimez vos aliments imparfaits

Chez Braun, nous pensons qu'un bon design est conçu pour durer et améliorer le quotidien. Nos idées et nos petites actions simples introduiront des changements durables dans votre vie quotidienne, la rendant plus respectueuse de l'environnement.

Hate waste. Love imperfect.

Fruit and vegetables that have been discarded, simply because they don’t look perfect, account for a serious share of the global food waste problem. Most of the time, misshaped produce is already separated out during the harvest and doesn’t even make it to the market, only because it does not meet our aesthetic expectations. Too bent, too straight, too knobbly, too smooth – there are numerous reasons why so many perfectly edible apples, carrots and the like end up in the bin. However, these less attractive products taste just as delicious and, once you’ve chopped them up and added them to your delicious meal, it doesn’t even matter what they’ve looked like before anyway.

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It all starts while shopping

You’d love to open a sack of potatoes and find a heart-shaped one, wouldn’t you? And yet, many food items don’t even make it to the supermarket simply for such cosmetic reasons. The ones that do, like the crooked cucumber or the dented apple, often remain on the shelf. This doesn’t affect the flavour, though, and if an odd appearance doesn’t matter to you, you can buy imperfect fruit and vegetables at weekly markets, farm shops or even directly from the producer. Besides, more and more shops are opening in many towns and cities, selling ‘unpackaged’ food or rescued ‘imperfect’ produce, fresh from the farmers, often at much lower prices. This not only saves you money but also cuts down on packaging waste. If you prefer convenience, you can also have fruit and vegetable boxes delivered directly to your home.

Far too much valuable food ends up in the bin

One-third of all food produced worldwide goes to waste. To be more graphic: an area the size of China grows food that is never eaten. There are various reasons for this, wrong harvest times, climatic conditions, poor storage space, or improper transport, are just a few. Plus, apples or carrots for example have to meet certain aesthetic standards in terms of shape, color, or size. After roots, tubers and oleaginous fruit, the fruit and vegetables category account for the majority of food that doesn't make it to the stores after harvest.

(Source: Statista)

Beauty’s only skin deep…

Groceries are valuable, even if they wouldn’t necessarily win a beauty contest. These tips will help you see that cosmetic imperfections aren’t important at all and that, in the end, it’s the flavour that matters most.

Salad & Sauces

Small flaws? Chop them up, that’s all!

Fruit and vegetables are rejected because of flaws that are often purely cosmetic, usually caused by the weather, among other things. When chopped up and added to a salad or a pasta sauce, however, these natural blemishes go completely unnoticed.

Juices & Smoothies

Ugly fruit juice? Never heard of it!

Optical flaws have no influence on flavour and quality. Dented apples and old, piled up carrots are still good to make a delicious and healthy smoothie or for squeezing juice from them. Add a dash of lemon, honey and ginger, and you have a healthy treat.

Eat the greens

It doesn’t have to be bright green…

Even if the leaves might look damaged or wilted, the vegetable itself is still of perfect quality. Did you know: you can press great juices not only from fruit but also from the green leaves of kohlrabi, radishes, beetroot or carrots.

Confiture et compote

Ne jetez pas les fruits abîmés, cuisinez-les !

Les prunes, les abricots et les pêches sont souvent abîmés pendant le transport. Cependant, tant que la peau est encore intacte, vous pouvez les cuire pour faire de la confiture, des tartes ou de la compote.

Soupe et tarte

Des formes bizarres pour une bonne cuisson

Qu'ils soient bosselés, tordus ou légèrement abîmés, les légumes de forme irrégulière sont parfaits pour les soupes, les cakes, les tartes, les sauces et les salades.

Les fruits et légumes à la forme étrange sont tout aussi savoureux

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Aimez vos aliments imparfaits

Chez Braun, nous pensons qu'un bon design est conçu pour durer et améliorer le quotidien. Nos idées et nos petites actions simples introduiront des changements durables dans votre vie quotidienne, la rendant plus respectueuse de l'environnement.

Hate waste. Love imperfect.

It all starts while shopping

Far too much valuable food ends up in the bin

Beauty’s only skin deep…

Les fruits et légumes à la forme étrange sont tout aussi savoureux

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Aimez vos aliments imparfaits

Chez Braun, nous pensons qu'un bon design est conçu pour durer et améliorer le quotidien. Nos idées et nos petites actions simples introduiront des changements durables dans votre vie quotidienne, la rendant plus respectueuse de l'environnement.

Hate waste. Love imperfect.

It all starts while shopping

Far too much valuable food ends up in the bin

Beauty’s only skin deep…

Les fruits et légumes à la forme étrange sont tout aussi savoureux

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