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Young couple in kitchen preparing strawberry smoothie with Braun MultiQuick 9 Hand blender

Hand blenders

Perfect blending results

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Young couple in kitchen preparing strawberry smoothie with Braun MultiQuick 9 Hand blender

Hand blenders

Perfect blending results

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Braun Hand blender attachments

Hand blender attachments

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Mother and daughter are baking. Mum is mixing the dough with a Braun MultiMix HM5137WH

Hand mixers

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Woman preparing a mixed friut juice with Braun PowerBlend 9 Jug blender.

Jug blenders

Blend sauces, icy drinks & more.

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Woman in kitchen preparing a red berry smoothie with Braun PurEase Food processor.

Food processors

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Braun Identity Collection Food steamer FS 5100 White on a ktchen desk next to a plate with fish and vegetables.

Food steamer

Purely what you need for healthy cooking. Fast and convenient.

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Mother and daughter prepare a quiche at the table.

Multifunctional contact grills

All in one. Perfectly grilled meat and much more.

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Mother and daughter prepare a quiche at the table.

Multifunctional contact grills

All in one. Perfectly grilled meat and much more.

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Braun Snack maker

Snack Maker

All your favorite snacks in a snap.

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Airfryer

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Woman takes a cup of coffee from the Braun MultiServe Coffee machine

Coffee makers

Intuitive design. Inviting aroma

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Woman takes a cup of coffee from the Braun MultiServe Coffee machine

Coffee makers

Intuitive design. Inviting aroma

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Braun WK_5115 Water kettle

Water kettles

Fast and reliable with a unique design.

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Woman preparing a fresh orange juice with Braun CitrusQuick 5 Citrus juicers.

Citrus juicers

Fresh juice made fast & easy.

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A tasty, toasty start to your day.

Toaster

A tasty, toasty start to your day.

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Man preparing a green smoothie with Braun IdentityCollection Spin juicer

Spin juicers

Make the most out of your fruits.

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Braun PurEase Collection, the whole range of Products

PurEase Collection

Breakfast made beautifully. Morning made simple.

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Braun PurShine Collection, the whole range of Products

PurShine Collection

Brighten up your morning.

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Braun ID Breakfast Collection, the whole range of Products

ID Breakfast Collection

Start the day your way. Breakfast made just the way you like it.

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Braun Breakfast Series 1 Collection, the whole range of Products

Breakfast Series 1

Just what you need. Start your day off right.

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Braun Steam generator irons

Steam generator irons

Top results faster & easier.

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The Braun CareStyle 9 Steam generator iron in black on a side desk beside a pile of freshly folded laundry.

Steam generator irons

Top results faster & easier.

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Braun Steam irons

Steam irons

Flawless ironing quick & easy.

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Braun QuickStyle

Garment steamers

Perfect your style.

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Braun Garment care products

Say goodbye to wrinkles, hello to effortless ironing.

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Sustainability: Good design is long-lasting.

Sustainability at Braun

Good design is long-lasting.

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Sustainability: Good design is long-lasting.

Sustainability at Braun

Good design is long-lasting.

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Hand blender attachments & accessories

Experience the versatility.

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Sanitization function of all Braun steam irons adn steam generating irons

Sanitization funcion

Kills more than 99.99% of viruses and bacteria¹

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Recipes with Braun Household

Recipe collection

Fun and simple recipes from Braun.

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Personal care

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Timeless over trends

Style Pieces for a long-lasting wardrobe: The essence of timelessness

Timeless over trends
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Timeless clothing styles have a unique ability to transcend the ever-changing fashion landscape. They are not bound by fleeting trends but uphold a classic appeal that withstands the test of time. To identify a timeless piece, pay attention to its quality, versatility, and enduring design. Think of iconic garments like the little black dress, a well-tailored blazer, or a crisp white shirt—these items have remained fashionable for decades.
What is the concept behind timeless clothing?

What is the concept behind timeless clothing?

Timelessness is a concept in fashion that emphasizes the importance of investing in classic, enduring styles rather than chasing fleeting trends. Opting for timeless fashion means choosing garments that are designed to withstand the test of time. These timeless pieces possess qualities such as quality craftsmanship, versatile designs, and enduring appeal. By prioritizing timeless fashion over trends, individuals can establish a personal style that is sustainable, timeless, and reflects their individuality beyond the temporary whims of fashion.

What are timeless cuts?

Choosing the right cuts is crucial when it comes to building a timeless wardrobe. Here are some classic cuts that have stood the test of time, making them essential additions to any fashion-savvy individual:

Button-up shirt

Button-up shirt.

A classic button-up shirt is a timeless staple, whether in a relaxed or tailored fit, this versatile piece can be worn by anyone. Opt for neutral colors like white or blue for a timeless and effortlessly chic look.
Straight-leg trousers

Straight-leg trousers.

Straight-leg trousers are a go-to unisex cut that flatters all body types. With their clean lines and tailored fit, they offer a timeless and sophisticated look for both men and women. Pair them with a crisp white shirt or a relaxed t-shirt for a stylish and versatile ensemble.
Denim jeans

Denim jeans.

Denim jeans are a true wardrobe essential. Straight-leg or slim-fit jeans in classic blue or black washes can be styled in various ways to create effortlessly cool outfits. Dress them up with a blazer or keep it casual with a t-shirt and sneakers—the options are endless.
Oversized sweaters

Oversized sweaters.

Oversized sweaters are not only incredibly comfortable but also a unisex fashion favorite. With their relaxed fit and cozy appeal, they add a touch of effortless style to any outfit.
Tailored blazers

Tailored blazers.

Tailored blazers are a must for any wardrobe. Whether styled with trousers, jeans, or a skirt, a well-fitted blazer adds an instant touch of polish to any ensemble. Look for classic colors like black, navy, or gray for ultimate versatility.
Trench coat

Trench coat.

A trench coat is an iconic outerwear piece that has stood the test of time. It exudes sophistication and ensures you stay stylish in any weather. Opt for a classic beige or navy trench coat with a flattering belt to cinch the waist, creating a timeless and polished look season after season.
Timelessness never goes out of style

Timelessness never goes out of style.

Have you ever wondered what defines a "trendy piece"? These are clothing items or accessories that are currently popular, often influenced by runway shows, fashion influencers, or cultural shifts. Unlike classic and timeless pieces, they tend to have a shorter lifespan and may lose their appeal once the trends fade away. When considering these trends, it's worth taking a thoughtful approach: will this particular item still be relevant to me in the near future, whether it's a month, a year, or even 10 years from now?
Colors & Patterns for a lifetime

Colors & Patterns for a lifetime.

When it comes to colors that stand the test of time, neutral tones, earthy hues, and classic reds are at the forefront. Neutral tones such as black, white, beige, and navy serve as the building blocks for a timeless wardrobe, offering a versatile and enduring elegance. Timeless patterns also contribute to a stylish look. Think of stripes, polka dots, houndstooth, and plaid patterns. With their versatility and ability to complement various pieces, a well-rounded wardrobe is easily achievable.

The joy of timeless fashion

Choosing timeless pieces over trends can have a huge impact, not only on your personal life, but also on the environment and your finances. Why timeless pieces can make a difference:

Longevity.

Timeless pieces are designed to withstand the test of time, both in terms of durability and style. They are made with quality materials and craftsmanship, ensuring that they can be enjoyed for years without losing their appeal.

Longevity

Versatility.

Timeless pieces are often more versatile than trend-driven items. They can be effortlessly incorporated into various outfits and adapted to different occasions.

Versatility

Cost-effective.

While trendy items may seem appealing in the moment, they often have a short lifespan before becoming outdated. In contrast, timeless pieces offer long-term value, as they can be worn year after year, reducing the need for constant wardrobe updates.

Cost-effective

Sustainable choice.

By opting for timeless pieces, you contribute to a more sustainable fashion industry. Timeless styles promote a mindful and eco-friendly approach to fashion, focusing on quality and longevity rather than short term trends.

Sustainable choice

Elevated style.

Timeless pieces exude a sense of elegance, sophistication, and timeless style. They transcend seasonal trends, allowing individuals to create a signature look that reflects their personal taste and stands out from the crowd. With timeless pieces, you can cultivate a distinctive and refined style that remains relevant throughout the years.

Elevated style
Braun Garment steamer range

Braun's Garment steamer

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Pre-loved fashion

Love at second sight: Our Guide to pre-loved fashion.

Capsule Wardrobe

What to look for when buying an iron

Become a smarter shopper with this checklist.

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Upcycling and Repair

Revive your wardrobe: Sustainable style tips for upcycling and repairing old clothes.

Upcycling and Repair

Braun’s ironing range

Proven to kill more than 99,99 % of viruses and bacteria¹.

Braun CareStyle range – proven to kill viruses and bacteria
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