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Food preparation

Cooking

Breakfast

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Food preparation

Cooking

Breakfast

Garment Care

Get inspired

Support

Young couple in kitchen preparing strawberry smoothie with Braun MultiQuick 9 Hand blender

Hand blenders

Perfect blending results

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Young couple in kitchen preparing strawberry smoothie with Braun MultiQuick 9 Hand blender

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Perfect blending results

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Mother and daughter prepare a quiche at the table.

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Sustainability: Good design is long-lasting.

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Unattraktive Lebensmitte

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Print

Gegen Food Waste. Für mehr Wertschätzung von Lebensmitteln.

Obst und Gemüse wird oft nur deshalb weggeworfen, weil es nicht attraktiv genug aussieht. Das ist einer der Gründe für die hohe Verschwendung von Lebensmitteln weltweit. Lebensmittel, die nicht „schön“ genug für den Verkauf aussehen, werden bereits bei der Ernte aussortiert. Das heißt, sie schaffen es erst gar nicht in unsere Läden. Und das nur, weil sie unseren hohen ästhetischen Ansprüchen nicht genügen. Zu krumm, zu gerade, zu knotig, zu glatt... Es gibt zahlreiche Gründe, warum Äpfel, Karotten und vieles mehr im Müll landen. Sie mögen unattraktiv aussehen, sind aber trotzdem essbar! Hässliche Lebensmittel schmecken nämlich genauso gut. Wenn sie erst einmal zerkleinert sind, spielt der alte Look keine Rolle mehr.

Viele Kurven, viele Furchen – viel Aroma!

Eingedrückt, krumm, verformt? Ist doch egal: Was wirklich zählt, ist der Geschmack!
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Weniger Food Waste beginnt im Supermarkt

Die Freude ist meist groß, wenn sich in einem Sack Kartoffeln ein herzförmiges Exemplar versteckt. Und trotzdem sind optisch weniger schöne Lebensmittel kaum im Supermarkt zu finden. Und wenn doch: Die zu krumme Gurke oder der eingedrückte Apfel werden nicht gekauft und bleiben liegen. Dabei hat die Form keinen Einfluss auf den Geschmack. Wenn Sie ein ungewöhnliches Aussehen nicht stört, kaufen Sie doch mal unvollkommenes Obst und Gemüse auf dem Wochenmarkt, in Hofläden oder direkt vom Erzeuger! Immer mehr Läden verkaufen „unverpackte“ Lebensmittel oder retten „unattraktive“ Lebensmittel direkt von den Bauernhöfen und bieten sie oft zu günstigeren Preisen an als im Supermarkt. Damit sparen Sie nicht nur bares Geld, sondern auch viel Verpackungsmüll. Sie können sich Obst und Gemüse in Kisten auch direkt nach Hause liefern lassen.

Schönheit liegt im Auge des Betrachters...

Lebensmittel sind auch dann wertvoll und nahrhaft, wenn sie keinen Schönheitswettbewerb gewinnen. Mit diesen Tipps erfahren Sie, dass es kein Schönheitsideal für Lebensmittel braucht. Was zählt, sind einzig Geschmack und Aroma.

Salat & Saucen

Kleine Fehler? Zerkleinern Sie das Lebensmittel!

Fruit and vegetables are rejected because of flaws that are often purely cosmetic, usually caused by the weather, among other things. When chopped up and added to a salad or a pasta sauce, however, these natural blemishes go completely unnoticed.

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Säfte & Smoothies

Haben Sie schon mal einen hässlichen Saft gesehen?

Optische Besonderheiten haben keinen Einfluss auf Geschmack und Qualität. Verbeulte Äpfel und reife Karotten sind die perfekte Zutat für einen köstlichen und gesunden Smoothie! Einen Spritzer Zitrone, 

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Eat the greens

Gesunde Mängelexemplare

Selbst wenn Blätter beschädigt oder welk aussehen, ist das Lebensmittel immer noch gut. Wussten Sie, dass Sie nicht nur Obst, sondern auch die Blätter von Kohlrabi, Radieschen, Rote Beete oder Karotten auspressen können?

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Konfitüre & Kompott

Eingedrücktes Obst zum Einkochen

Plums, apricots and peaches are often bruised in transit. But, as long as the skin’s still intact, you can easily boil them down into jams, chutneys or compotes, meaning they’ll last even longer.

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Suppen & Kuchen

Sonderbare Formen für schmackhafte Gerichte

Whether lumpy, bumpy, bent or slightly damaged – irregularly shaped vegetables are perfect for soups, sauces and salads. Overripe bananas or carrots give your smoothies a deliciously sweet, creamy texture or star in banana bread and healthy carrot cake.

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Perfekte Rezepte für unvollkommene Lebensmittel

Machen Sie mehr aus Obst und Gemüse: Unsere Rezepte sind außerdem schnell und einfach.

One-Pot-Frittata

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Rezept

Kokos-Banoffee mit Chia-Samen

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Rezept

Geröstetes Brot mit Bohnenpüree, Gurke und Kräutern

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Rezept

Pürieren, schnippeln, zerkleinern – mit diesen Braun Geräten wird "Unperfektes" zu "perfekten" Menüs

Braun MultiQuick 9 Handblender with attachments
Shop now MultiQuick 9 Hand blender
Braun PowerBlend 9 jug blender
Shop now PowerBlend 9 Jug blender
Braun Spin juicer J 700
Shop now IdentityCollection Spin juicer

Misshapen fruit and veg are just as tasty – our recipe videos.

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Braun Far Too Much Icon

Far too much valuable food ends up in the bin

One-third of all food produced worldwide goes to waste. To be more graphic: an area the size of China grows food that is never eaten. There are various reasons for this, wrong harvest times, climatic conditions, poor storage space, or improper transport, are just a few. Plus, apples or carrots for example have to meet certain aesthetic standards in terms of shape, color, or size. After roots, tubers and oleaginous fruit, the fruit and vegetables category account for the majority of food that doesn't make it to the stores after harvest.

(Source: Statista)

The main thing is flavour

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Nothing’s perfect, as they say… the finished product is, though!

Ultimately it is the nutritional values such as vitamins and minerals that count, and, of course, the flavour. Below you can see how perfect and delicious a dish can be, even if it’s prepared with malformed fruit and vegetables.

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Quick and easy

Chopping and peeling crooked vegetables and damaged fruit can be a bit of a chore. With our kitchen helpers, you can transform your bulky or bashed and bruised ingredients into delicious dishes in no time at all.

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Did you know…

…how to make limp lettuce fresh again?

Don't throw away that limp lettuce just yet! Did you know you can bring it back to life by soaking it in cold water with lemon juice? This simple trick is a real hit for anyone who loves fresh, crisp greens.

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Braun is synonymous with durable products and sustainable design. We also want to do our bit to help combat food waste. The small steps taken along the way might not always be perfect – just like the fruit and veg – but each brings us closer to a solution.

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Food preparation

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